About Francesca Wood

I help hospitality businesses make practical, profitable use of AI without losing sight of what makes great hospitality human.

Hospitality first. AI second.

FAI Consultancy is built on the belief that AI only becomes useful when it is grounded in how a hospitality business actually works. Before tools, prompts or automation, there needs to be a clear understanding of the guest journey, team workload, commercial pressure points and operational reality.

That is where I start.

I have spent my career working with hospitality businesses to improve commercial performance, guest experience and operational clarity. I created FAI Consultancy to help hotels, venues and experience-led businesses cut through the noise around AI and focus on what will actually make work easier, faster and more commercially useful.

Why I Do This Work

Want to know where AI could help your business?

The best place to start is the AI Readiness Assessment.

Francesca Wood, founder of FAI Consultancy