Privacy Policy

Privacy Policy

Last updated: 19 September 2026

FAI Consultancy respects your privacy and is committed to protecting your personal information.

This policy explains what information we collect, how we use it, and your rights.

Who We Are

FAI Consultancy is the trading name of Francesca McCarthy, operating as a sole trader. Francesca Wood is the professional name used publicly by the business.

Contact: hello@faiconsultancy.com
Location: Manhay Farm, Manhay, Helston, TR13 0NJ

For data protection purposes, FAI Consultancy is the data controller.

What Information We Collect

We may collect:

  • Your name

  • Your email address

  • Your business name

  • Information you submit through contact forms

  • Information you provide when downloading resources

  • Appointment booking details

  • Basic website usage information, such as pages visited and device/browser information

We do not collect payment information through this website unless clearly stated at the point of purchase.

How We Use Your Information

We use your information to:

  • Respond to enquiries

  • Send requested resources, such as checklists, prompts or case studies

  • Manage intro calls or appointment bookings

  • Provide consultancy services

  • Improve the website and understand what visitors find useful

  • Send relevant updates or resources if you have chosen to receive them

  • Meet legal, tax or accounting obligations

We do not sell your personal information.

Use of AI and Automation

FAI Consultancy may use AI tools, automation and workflow systems to support parts of the business, including enquiry management, resource delivery, note organisation, research, content drafting, client workflow planning and service improvement.

Where AI or automation is used, we aim to use it in a practical and responsible way. We do not use AI to make solely automated decisions about you that have legal or similarly significant effects.

We may use AI tools to help analyse business information shared with us, summarise notes, identify workflow opportunities or prepare recommendations. Where this relates to client work, the output is reviewed by a human before it is relied on.

We avoid sharing unnecessary personal information with AI tools and aim to minimise, anonymise or generalise information where possible. We do not knowingly use sensitive personal information in AI tools unless there is a clear reason and appropriate safeguards are in place.

Lawful Bases

We use your personal information where we have a lawful basis to do so, including:

  • Consent, where you request a resource or choose to receive updates

  • Legitimate interests, where we respond to enquiries or improve our services

  • Contract, where we provide consultancy services

  • Legal obligation, where we need to keep records for tax, accounting or legal reasons

Email Resources and Marketing

If you request a free resource, we use your details to send or provide access to that resource.

We may also send occasional practical updates about hospitality AI, resources or FAI Consultancy services. You can unsubscribe at any time using the link in the email or by contacting us.

Sharing Your Information

We only share your information where needed to run the website and services. This may include trusted providers such as:

  • Squarespace, for website hosting and forms

  • Email marketing or email delivery providers

  • Google, for appointment booking or business tools

  • AI, automation or workflow tools, where used to support enquiries, resource delivery or consultancy work

  • Analytics tools, where enabled

  • Professional advisers, where required for legal, tax or accounting purposes

Some providers may process information outside the UK. Where this happens, we rely on appropriate safeguards required by data protection law.

How Long We Keep Your Information

We keep personal information only for as long as needed.

As a guide:

  • Enquiry and resource download data may be kept for up to 24 months

  • Email marketing data is kept until you unsubscribe or ask us to delete it

  • Client and financial records may be kept for up to 7 years where required for legal, tax or accounting purposes

Cookies

This website may use cookies and similar technologies to make the site work, understand website traffic and improve the visitor experience.

For more detail, please see our Cookie Policy.

Your Rights

You have rights over your personal information, including the right to:

  • Access the information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete your information

  • Object to or restrict how we use your information

  • Withdraw consent where we rely on consent

  • Complain to the UK Information Commissioner’s Office

To exercise your rights, contact: hello@faiconsultancy.com

You can also contact the ICO at https://ico.org.uk.

Updates

We may update this Privacy Policy from time to time. The latest version will always be available on this page.