AI consultancy for hospitality businesses ready to work smarter

FAI Consultancy helps hotels, venues and experience-led businesses identify where AI can reduce pressure, improve operations and create measurable commercial value.

AI is not the problem. Unclear operations are.

Hotels, venues and experience-led businesses are being told to “use AI” before anyone has looked closely at where time, money and momentum are actually being lost. FAI starts with the operation: the guest journey, the team workload, the tech stack, the missed enquiries, the manual admin and the commercial pressure points.

Start with the AI Readiness Assessment

Operational Review

We look at your guest journey, team workflows, enquiries, admin, systems and current use of AI.

Opportunity Mapping

You leave with clear next steps, realistic priorities and a plan your team can actually use.

Prioritised Roadmap

We identify where AI could reduce pressure, improve response times, support sales or remove repetitive work.

Hospitality first. AI second.

FAI Consultancy is led by Francesca Wood, a hospitality commercial strategist helping hotels, venues and experience-led businesses make practical, profitable use of AI.

The work starts with how your business actually runs, not with shiny tools or generic trends.

Francesca Wood, Founder of FAI Consultancy in a dark blazer and white blouse sitting at a table in a restaurant with ocean view, smiling. She has dark hair, glasses on her head, and pearl earrings. There is a cup and saucer in front of her.

Trusted by Hospitality Leaders


"It gave us the evidence and recommendations in one place, from an external perspective, rather than subjective opinions from inside the business. Exactly the starting point we needed."

Jonathan Raggett, CEO Red Carnation Group
Jonathan Raggett, CEO, Red Carnation Group

Jakie Jewell, CEO, Trevassack Lake, Cornwall

“Francesca’s work has enabled us to complete projects that would otherwise not have been achievable within existing resources.”

Jakie Jewell, CEO, Trevassack Lake

"Deep human understanding of real business workflows is the key to successful AI implementation. Francesca has not only proved to be a match for the pace of AI progress; her deep understanding of the hospitality sector is a significant differentiator in achieving practical AI-enabled productivity gains."

Ian Jones, OBE, Founder of Goonhilly Earth Station is a smiling man with glasses and a blue striped shirt stands outdoors in front of a large satellite dish and trees under a cloudy sky.
Ian Jones OBE, Founder, Goohilly Earth Station

Connect with Francesca on LinkedIn

For practical thinking on AI, hospitality operations and smarter commercial decision-making.

Ready to see where AI could help?

Tell me a little about your business, your current challenges and what you’re hoping AI could improve. I’ll come back to you with the best next step.