AI planned their trip. Did it pick you?
More than half of British travellers now use AI to plan their trips. They don’t get ten blue links; they get a shortlist, and if you’re not on it there’s no page two. This guide is the practical fix, written for people who run hotels, B&Bs, holiday lets and restaurants rather than for marketers.
Inside the second edition
Eight chapters, from what GEO actually is to the content, listings and reviews AI relies on when it decides whom to recommend
New for this edition: Bookable by AI, on what happens when a guest says “great, book it” and how to make sure the booking comes to you rather than an OTA
A 90-day action plan, so you know what to do first and what can wait
A copy-and-send brief for whoever looks after your website
Boxes for larger properties and groups wherever the advice changes at scale
Real stories, a few invented ones (Gerald the spaniel has views) and 44 numbered sources, because you deserve to check the numbers
A 30-page workbook to fill in on screen or print, with every check, template and tracker from the guide, including the new bookability check
Who it’s for: owners and managers who’d rather fix this themselves than pay an agency to explain it, and commercial teams at larger properties who want the evidence before they spend.
Who it isn’t for: anyone looking for a trick to game ChatGPT. There isn’t one, and I’ll tell you why.
PDF download: 67-page guide and 30-page fillable workbook, October 2026.
AI planned their trip. Did it pick you?
More than half of British travellers now use AI to plan their trips. They don’t get ten blue links; they get a shortlist, and if you’re not on it there’s no page two. This guide is the practical fix, written for people who run hotels, B&Bs, holiday lets and restaurants rather than for marketers.
Inside the second edition
Eight chapters, from what GEO actually is to the content, listings and reviews AI relies on when it decides whom to recommend
New for this edition: Bookable by AI, on what happens when a guest says “great, book it” and how to make sure the booking comes to you rather than an OTA
A 90-day action plan, so you know what to do first and what can wait
A copy-and-send brief for whoever looks after your website
Boxes for larger properties and groups wherever the advice changes at scale
Real stories, a few invented ones (Gerald the spaniel has views) and 44 numbered sources, because you deserve to check the numbers
A 30-page workbook to fill in on screen or print, with every check, template and tracker from the guide, including the new bookability check
Who it’s for: owners and managers who’d rather fix this themselves than pay an agency to explain it, and commercial teams at larger properties who want the evidence before they spend.
Who it isn’t for: anyone looking for a trick to game ChatGPT. There isn’t one, and I’ll tell you why.
PDF download: 67-page guide and 30-page fillable workbook, October 2026.