I’m an AI consultant helping hospitality, events and experience-led businesses use artificial intelligence to save time, streamline operations and grow smarter.
My middle name is Fay, and when it met my passion for AI, FAI Consultancy was born.
I work with business owners who are juggling bookings, marketing, guest communication and endless admin, showing them how practical AI tools can reduce repetitive work and create more space to focus on what matters most.
The goal is simple:
less admin, better systems and more time to build exceptional experiences for your guests.
Francesca Fay is the founder of FAI Consultancy, helping hospitality, events and experience-led businesses unlock the practical power of AI.
With a background in hospitality operations and commercial strategy, Francesca understands the day-to-day realities of running venues, accommodation businesses and guest experiences. From managing bookings and guest communication to marketing and operational systems, she has seen first-hand how much time hospitality businesses spend on repetitive admin.
FAI Consultancy was created to help hospitality businesses navigate the rapidly evolving world of artificial intelligence in a way that is practical, accessible and relevant to their operations.
Rather than complicated technical solutions, the focus is on simple tools and systems that can be implemented quickly and deliver real value.
Francesca works directly with hospitality businesses to identify where AI can make the biggest difference, whether that’s automating guest enquiries, streamlining internal processes or creating marketing content faster.
The goal is simple:
To help hospitality businesses save time, operate more efficiently and focus on delivering great experiences for their guests.
Most AI consultants come from technical backgrounds.
My approach is different.
I focus on how AI actually fits into the day-to-day operations of hospitality businesses.
That means helping business owners:
• automate guest enquiries and communication
• create marketing content faster
• streamline internal workflows
• reduce repetitive admin tasks
• implement tools that teams can actually use
The goal is always the same:
simple systems that make running a business easier.
FAI Consultancy works with hospitality and experience-led businesses that want to use AI in practical, meaningful ways.
Typical clients include:
• Hotels and boutique accommodation providers looking to streamline guest communication and marketing
• Holiday lets and serviced accommodation businesses wanting to automate enquiries and booking workflows
• Restaurants, cafés and hospitality venues seeking faster content creation and smarter operations
• Event venues and experience providers wanting to improve guest journeys and reduce admin
• Tourism and activity businesses exploring how AI can support growth and operational efficiency
Whether you run a small independent venue or a growing hospitality brand, the goal is the same:
use AI to save time, simplify operations and create better guest experiences.
Hospitality businesses are built on people, experiences and relationships.
AI should support that.
When used well, AI frees up time so business owners and teams can focus on delivering exceptional guest experiences rather than being buried in admin.
FAI Consultancy exists to help hospitality businesses adopt AI confidently, without needing to become technology experts.